Most of our readers will agree with the statement that digital transformation is one of the most popular trends of the last few years. Businesses from completely different spheres are moving to digital. The pandemic crisis played a key role in this process. The Covid-19 pandemic has accelerated this transition and greatly increased the intensity of digital initiatives.
Referring to official data from an American research and consulting company, 91% of companies worldwide are involved in some form of digital processes. Of course, the figure is high and suggestible. By the way, the Forbes website has a very interesting article on how the fourth industrial revolution changed business.
The introduction of automated solutions or the replacement of analog processes with digital ones is one of the fundamental processes. But, it is worth noting that this is not enough for a business to be rightfully called “digital”. What is digital transformation? Without what, all attempts at corporate change will be meaningless? You will find answers to these and other related questions in our article.
Awareness of the Importance of the Process Does Not Guarantee Success
The recession has led to the need to review costs and streamline operations. In addition, the speed of response to changes has become almost a key factor in the survival of the business. Even those companies that used to be skeptical about everything related to digitalization have changed their minds.
A business that has chosen the systematic path of digitalization receives a lot of dividends. From “eliminating” labor-intensive manual processes and minimizing costs, to improving the quality of customer service. Of course, this, in turn, increases the loyalty of the target audience. The strategic consequence of a company going digital:
– increased flexibility;
– business efficiency.
Where Does Digital Transformation Begin?
Before drawing up a step-by-step plan for digital transformation, it is necessary to conduct an audit of business processes, IT infrastructure, which is already in the company. It is also necessary to analyze where there are gaps – in sales, in customer service, and how they can be eliminated using digital transformation services. Proper assessment and sound management of the risks associated with digital transformation are also important factors that contribute to obtaining the desired results. Risks may be associated with possible data leakage, unauthorized access to data, and so on.
We want to draw your attention to one more key point. Business owners at the start should get a clear idea of why they decide to transform. Entrepreneurs must clearly define what should be changed first and what resources will be required for this. Technology plays and will always play a critical role in business operations – it all depends on how effectively the business uses these technologies. This is precisely why a comprehensive strategy is essential to the success of the digital transformation.
How to Сhoose the Most Efficient Model?
There is no universal model for digital transformation. Each company is different, and it is impossible to fit the entire business into some general template. At the same time, running in all directions at once is not the best idea. Certain business processes should be included in the digital transformation framework:
- customer experience;
- staff empowerment;
- operational efficiency;
- technology integration.
Among other things, all these processes cannot be carried out without a high-quality and stable Internet connection. An informative overview of the leading Internet service provider in the US CenturyLink home will be useful to you.
Many companies often start with automation. Because it lays the foundations for subsequent evolution. This is the automation of sales, production, financial flows, workflow, etc. For this, various solutions can be used – from cloud technologies to specialized software that is designed to manage the activities of an enterprise (ERP).
Even the best digital transformation model will not bring results if all its stages and links are not synchronized with each other. That is, there is a plan, changes are taking place, but the management and owners of the company have no understanding of how all this should interact with each other. That is why it is important to constantly test and optimize IT architecture and business processes to identify problem points in time and eliminate them. After all, if the sales department is not “connected” to the warehouse, there will be obvious problems with delivery. Or if the production part lives its own life, sooner or later there will be complaints about product quality.
Another problem is that sometimes there is a substitution of concepts. What do we mean? It’s just that sometimes, for some reason, individual tools, such as software for organizing remote jobs or implementing chatbots, are already perceived by companies as something global. These are just separate decisions, which by themselves, in isolation from synchronization, can generally slow down the transformation.
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The main purpose of digital transformation is to help leaders and departments increase the efficiency and competitiveness of operations. To conclude, this process is about endless changes. By automating this or that process, you will not be able to forget about it. The company is changing its business model, and corporate culture and moving to a new level. But at the same time, it continues to improve and develop. Ideally, you need to create a separate unit that will monitor and control all the processes associated with the transformation and life of the “digital” organism. As a result, the business will be able to painlessly and promptly respond to market challenges and fully respond to customer needs.
If there are entrepreneurs among our readers, we would be interested to hear your opinion on this issue. In your opinion, does digital transformation always increase the success and profitability of a business? Or does it all depend on the specific area?